Frontloading for business writing and marketing copy

person writing on brown wooden table near white ceramic mug

Understanding Frontloading Frontloading is a writing strategy where the most important information is placed at the beginning of a sentence, paragraph, or section. This technique is particularly effective in business writing and marketing copy as it ensures that key points are immediately clear to the reader. Advantages of Frontloading In the fast-paced world of business, […]

Read your writing aloud to instantly make it better

man wearing white sweater while reading book

The Importance of Vocal Review in Writing Writing is an art form that relies heavily on how words flow together to create a compelling narrative or informative text. One often overlooked technique in the writing process is reading your writing aloud. This simple practice can transform your work and make it significantly better. Enhancing Clarity […]

What makes creative writing creative

black flat screen tv turned on at the living room

Introduction to Creative Writing Creative writing is an art form that goes beyond the conventional boundaries of literature and academia. It allows writers to express their thoughts, emotions, and imaginations in unique and compelling ways. But what exactly makes creative writing ‘creative’? This blog post explores the essential characteristics that define creative writing and set […]

The magic question to move conversations past small talk

two person talking while standing near wall

The Art of Meaningful Conversations Engaging in meaningful conversations often requires more than just casual small talk. While discussing the weather or recent news can serve as an icebreaker, these topics seldom lead to deeper connections. People yearn for conversations that enrich relationships, foster understanding, and provide mutual satisfaction. The magic question—to move past small […]

My terrible but helpful TED talk

Vikram Rangala giving a TEDx talk

Introduction: Setting the Stage for Catastrophe Welcome, dear readers, to the account of my spectacularly terrible but ultimately useful TED Talk. Yes, you read that right. It was a train wreck of epic proportions, but within the wreckage, there were a few hidden gems that I would love to share with you. So, buckle up […]

The thing you forgot is, it’s supposed to be fun

A pile of green cups sitting on top of a table

Remember When Having Fun Was Easy? Picture this: you’re a kid with an afternoon free, and the only thing on your agenda is having fun. Whether it’s running around in the park, playing video games, or building the most precarious pillow fort known to humanity, fun was the primary objective. But somewhere along the way, […]

Be 20% interesting, 80% interested

man in black suit jacket and black pants sitting on chair

The Secret Sauce: Be 80% Interested In a world where everyone is vying for attention, the simple act of being genuinely interested in others can set you apart. Instead of crafting the perfect joke or story, focus on asking insightful questions. Show that you care about the other person’s thoughts and feelings. Trust me, people […]

Writing Lesson One: Specific, Concrete Detail

fountain pen on black lined paper

 Focus, meaning, action Readers will automatically focus on what they see and hear, what hits their senses and makes them wonder  Vodka bottle and hershey’s kisses, making a sandwich while readingKundera. Get them to focus on something that stands for your message or leads them towards it.  Comedians use it for callbacks Repetition “I have […]

Put hand to mouth and inspire

Inhale and exhale

Put hand to mouth and inspire.  Breathe in atoms from saints and salesmen dogs and fleas a dolphin’s blowhole the cry of a baby for any number of reasons and be inspired they are now part of the you-ness bless their newness in your body their new nest. Put hand to mouth and expire what […]